5 Reasons Blogging Is Still Important for Business and Marketing


Of course, billions of dollars are spent by businesses each year trying to reach their customers through other means: ads, emails, etc. But blogs are (practically) free. They’re perfectly legal. And they’re still one of the best methods for gaining traffic, building leads, and converting customers.

Today, let’s take a look at five extraordinary benefits blogging can bring to your business.

1. Drive Traffic to Your Website

Most websites only have a handful of pages on them, which is fine for informational purposes. However, the more pages your website has, the more possibilities it has to wind up in organic search results. And blogs are a great way to build web pages into your site.

Think about it. Every blog post you publish is one more indexed page available to show up on a Search Engine Results Page (SERP). And, of course, every time your site shows up in search engine results, that’s one more customer potentially entering your virtual front door.

Of course, you’ll still want to optimize your blog for keywords, backlinks, and content. Those kinds of optimizations can make a huge difference in how much traffic you drive to your site. But simply having a blog already gives you more opportunities for a customer to stumble upon you organically.

2. Build Social Media Content

Of course, every blog post you write can work double-time as a social media post on Twitter, LinkedIn, Facebook, or Pinterest. And social media is another free way to get your website out there and attract customers.

This means your blog is working double duty. It’s attracting customers organically through search, and it’s giving you content to keep your social media presence alive. Of course, nothing is more important for your business in today’s online world than a viable social media presence.

3. Convert Traffic into Leads

Now that your blog is driving more traffic to your site, you can use the same blog to convert that traffic into leads. All you need to do is make sure you put a viable call-to-action at the end of your blog posts.

This call-to-action should encourage your prospect to take some specific action before leaving your blog. You can direct them to sign up for your services, join your mailing list, or message your customer service team.

In fact, when you get to the bottom of this post, you’ll see our call to action.

4. Help with Link Building

Backlinks are simply one among more than 200 factors Google uses for search results. In fact, some experts even think backlinks might be the third most valuable factor in SEO.

Either way, when you create blog posts with expert backlinks, it makes your site appear more authoritative. This is something your customers (as well as Google) will notice.

It means you’re trustworthy. It also means you very well may be an expert in your industry. And that bodes well for the final reason blogging is still important for your business’s marketing.

5. Driving Long-Term Results

Your blog posts go up, and they don’t come down. That means while you’re sitting on the beach in Hawaii, your blog is still working to bring customers to your site. And your call to action is converting them to leads. All you have left to do is close the sale.

But best of all, your post doesn’t come down just because a day, a month, or a year has passed. In fact, most of the leads and sales from your blog posts will come from compounding. That means the post has been up for a while, but it’s still generating traffic.

And speaking of converting traffic to leads, take a look at how StellaPop can better help you with integrated marketing for your blog.

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