Five years ago, we didn’t know we were making history. We just wanted a cool shirt. A conversation starter. Something simple. Bold. Effortlessly confident. A shirt that could shrug without shrugging. The Yep shirt was born.
Just three letters. One syllable. Infinite swag.
It wasn’t overdesigned. It didn’t scream. It nodded. It winked. It got it. People saw it and instinctively responded with a smirk and their own, “Yep.”
We didn’t realize then that we were crafting more than just a tee. We were stitching a mood, a brand attitude, a way of life.
The Shirt That Launched a Thousand “Yeps”
Worn to client meetings, creative brainstorms, Friday happy hours, and at least one competitive company kickball tournament, the Yep shirt became part battle cry, part branding, part inside joke.
We’ve seen it paired with blazers in boardrooms and gym shorts on Zoom calls. It’s been spotted on stages, festivals, road trips, and—most memorably—on a baby goat (don’t ask). It’s our most powerful piece of passive-aggressive marketing to date.
Why “Yep”?
Because yep is that answer you give when:
- You know what you’re doing.
- You’ve already thought three steps ahead.
- You’re not here to overexplain brilliance.
- Someone asks, “Did StellaPop completely revamp that brand in a single meeting?”
Yep.
It’s the anti-hustle-hustle. The creative’s mic drop. The strategist’s knowing nod. The business rebel’s battle cry.
Now a Classic. Forever a Vibe.
We’ve made a lot of things since then—brand launches, wild videos, pop-up events, hot sauce (yes, hot sauce). But the Yep shirt? That’s our legacy piece. Our black cotton Mona Lisa.
We still wear it like armor. We still gift it like gold. And every time we spot one in the wild, we smile. Because it reminds us that at our core, we’re not just a business-building agency—we’re a vibe.
Want One?
Too bad. Just kidding. Kind of. Maybe. Say yep, and we’ll talk.
—
Stay bold. Stay breezy. Stay Yep.
—The StellaPop Team
