Start Small: Why Video Marketing is a Critical Content

Video Content

Social Media – and its undeniably captivating content – has taken a grip hold over our society.

And for most of us, we can’t get enough!

Brands and businesses have had to pivot, becoming video creators, producers, and part-time editors to keep up with the moving goal line, which is starting to really pay off –

Video content has quickly become the fastest way to drive traffic, engage customers, and convert potential customers into loyal customers. Since the beginning of 2022, Instagram Reels have continued to outperform all other content, with reel engagement sitting 40% higher than a traditional video or post.


We’re here to deliver the facts on how video content can totally transform your business this year.

Why is Video Content King?

Social content has taken on a new sense of purpose, with video content allowing the space for brands to communicate bigger, broader, more in-depth messaging – in 30 seconds or less.

Video has wholly reimagined communication between brands and their consumers. Studies show that nearly 55% of people worldwide watch videos every single day, with video content blowing up content sharing by more than 1200%.

Adam Mosseri, head of Instagram, has stated that video will be a crucial focus for Instagram going forward, following its ‘immense amount of growth online for all major platforms.’ With another 54% of consumers looking to see even more video content, video marketing only looks at the tip of the iceberg.

Why You Need to Implement Video Content in Your Business

With businesses prioritizing video, we’re also seeing a new generation of user-generated content with tips, tricks, and how-tos with the potential to make your biz go viral while streamlining your marketing, messaging, content delivery, and customer support.

And that’s not all:

Increased Engagement:  

We all know what it’s like to get caught in a scroll-hole – because videos are bite-sized, engaging, and hold your attention for that critical 30 seconds or less.

And the more popular video content becomes, the more social media algorithms serve it. Videos, across all social platforms, produce more engagement than any other content across the board. Tweets alone see ten times the engagement when posted with videos.

Hold Viewer Attention

With more than five times the engagement of stills, videos are holding viewer attention like never before. Studies show that as early as 2019, users were watching an average of nearly 7 hours a week watching video content, which has only grown exponentially since then.

With 1 in 3 people saying they stop scrolling to watch when they see a brand they like, getting key messaging in front of your loyal customers to connect with them in 15 seconds has never been so easy.

Gen Z

Businesses need to adapt to the language of their biggest consumer market. For most businesses, that’s Gen Z. With 35% of TikTok 800M users falling into the Gen Z category, reaching them with video content on any other platform is the best chance of engaging and entertaining them.

Multi-Platform Media 

Businesses can easily streamline their messaging, marketing budgets, and branding aesthetic with video content.

One video delivered, repurposed, and reposted can convert well across multiple platforms. For example, a short video can convert on Instagram Stories, Reels, Pinterest Video Pins, Facebook Stories, and Insta Lives, which can then be shared on IGTV.


Accelerated R.O.I.

A (by all comparison) minimal investment into video content can really stand up in R.O.I. Studies show that just over 93% of marketers have landed a new customer from a short video, and 87% of businesses using video marketing report that it delivered a positive R.O.I.

Statistics also show that conversion rates go up nearly 80% by adding a video to your landing page. Pinterest users alone are 2.6x more likely to purchase from a brand they see on that platform.

User Data

Video content also provides an increasing volume of consumer data, giving marketers a more precise and straightforward viewpoint into their consumer demographics.

This data helps businesses better target and speak to their audience, deliver in a niche market and drive conversions. With 86% of marketers reporting video content being an effective lead generation tool, the data speaks for itself.

Three Ways to Use Videos in Your Marketing Strategy

Video content provides a huge window of opportunity for B2C communication that’s fun, interesting, engaging, and converting your customer base.

And here’s how to do it:

1. How-Tos

Deliver short, easy-to-digest videos on ‘how-to,’ whether that highlight how to use, maintain, clean, hack or refresh your product. How-tos can also deliver niche information related to your industry, for example, how to film your first short video.

2. F.A.Q.

Video is a great way to answer frequently asked questions or give short tutorials that answer some questions in more depth.

3. Collaborations:

Organize a live stream with aligned brands, collaborators, educators, and industry members to work with new audiences, engage viewers, and share content across multiple platforms. These videos can be delivered in short 10-15 minute clips and repurposed across every touchpoint of your business.

Ready to rock on with video content?

At StellaPop, we’ve got the ‘how-to’ for that 

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