A social media audit is the process of reviewing what's working, what's not, and offering up solid strategies and suggestions on what can be improved across your social media channels.
Social media analysis and suggestions for improvement including:
- Profile information (name and URL)
- Posting frequency
- Follower count
- Referral traffic
- Channel specific metrics (repins, retweets, etc.)
- Identifying what content performs best on website
- Audience analytics
It's all about knowing where you are in order to know where you're going.