Pop Goes the Brand: Why StellaPop Made a Soda (Yes, Really)

You may be wondering: Why on Earth would a creative consultancy start a soda pop brand?

Because we could.

Because we should.

Because branding should taste better.

Welcome to StellaPop Soda Pop—the fizzy, fizzy proof that our branding doesn’t just look good. It sells. It surprises. It pops.

The Why: Because “Cool PowerPoint” Isn’t a Personality

In a world of endless slide decks andsynergy,it’s easy for branding to get boring. But at StellaPop, we don’t do beige. We build brands with punch, personality, and purpose.

So we thought—what’s the most unexpected thing a branding agency could do to show off its chops?

Easy:

Make an actual consumer product.

Make it look good enough to steal.

Make it fun enough to spark conversation.

Make it strategic enough to prove our point.

And soda? It’s the ultimate metaphor.

It’s colorful. Carbonated. Nostalgic. Disruptive.

Basically—it’s us in a bottle.

The What: StellaPop Soda Pop 🫧

We crafted a real soda brand, from name to flavor to label to story. Every inch of it is infused with the kind of creative strategy we use for our clients—only this time, we’re the client.

  • Design that grabs. Think retro-diner meets futurist fever dream.
  • Messaging that bubbles with flavor. Bold. Brash. Slightly unhinged (in the best way).
  • Positioning with punch. This isn’t your grandpappy’s cola. This is your brand’s spirit animal in a can.

It’s not just a drink. It’s a vibe in a vessel. A walking case study in how StellaPop turns strategy into showstoppers.

The Where: From Brainstorm to Bottle

We launched the soda from the only place fizzy enough to handle it: the StellaPop lab—our workshop of weird ideas, big ambitions, andwhat ifsthat somehow become real.

Physically? It’s in our HQ and wherever we take it.

Emotionally? It lives at the intersection of fun and fearless.

We didn’t set out to sell soda in stores (yet). We set out to spark imagination, ignite brand envy, and show that if we can brand a soda this well, we can brand the hell out of your company, too.

The When: Right Freakin’ Now

Why wait?

We’ve always said branding should make you feel something. So we created something you can actually feel fizzing in your hand. Something you can taste.

StellaPop Soda Pop is live. It’s launching at events, in swag bags, on merch shelves, and in the hearts of bold brands everywhere.

The How: The StellaPop Way

Creating a soda wasn’t just fun—it was proof of concept.

  • We named it. (Check out those playful SKUs and cheeky flavors.)
  • We built the visual universe. (Merch, website, packaging. The whole nine.)
  • We wrote the copy. (And then rewrote it with more fizz.)
  • We crafted the experience. (Sips, slaps, smiles guaranteed.)

And we did it the way we do everything: strategy-first, design-forward, creativity-obsessed.

So… Why Does a Soda Matter?

Because it’s not just soda.

It’s what your brand could be if you stopped playing it safe.

It’s how you stand out in a sea of sameness.

It’s the StellaPop difference—bottled and ready to blow minds.

Thirsty for more?

The store’s opening soon. The fizz is flowing. The ideas are endless.

Let’s build a brand that POPS.

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