#1 - Amazon
Amazon's success is largely due to its emphasis on a diverse retail ecosystem, offering a range of services across multiple touchpoints. Hence the A >> Z in their logo!
(Source: Brand Finance)
#2 - Apple
The Apple doesn't fall far from the tree when it comes to the leaderboard. Founded by two college dropouts, Apple's recent success is largely due to its services sector, such as Apple Pay and Apple Music.
(Source: Forbes)
#3 - Microsoft
With the rise in cloud services and open systems, Microsoft edged past Google for the #3 slot. Continuing to innovate even though they are often seen as an outdated brand.
(Source: Kantar)
#4 - Google
Succinct and ambitious, Google's brand is one that embodies simplicity. They have made themselves front and center in the minds of consumers.
(Source: Kantar)
What makes a brand?
How does the world view you?
Brand Positioning
Tagline
Brand Story
Visual Identity
Website Design
Marketing Materials
A brand that truly connects with consumers and stands the test of time can deliver immense financial value. The power of brands will become even more apparent post-pandemic.
Abracadabra!
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