YouTube's You-Turn
YouTube originally started as a video-based dating site where users could upload short videos describing their ideal partner. "Tune in, hook up" was the slogan they went with... After seeing users sharing videos of other things, they quickly pivoted and became the go-to online video source.
(Source: Entrepreneur.com)
A Colorful Wall Cleaner
Play-Doh began as a wall cleaner designed to clean the black residue that coal heaters left on walls. With the invention of gas heaters, their target market was dwindling. They learned that one of their sisters-in-law had been using the product in her arts and crafts class. Now Play-Doh has something to show n' tell.
(Source: Creative Collective)
Rent-A-Mattress
Airbnb was initially a housing solution for people attending conferences. However, without an abundance of conferences, the idea wasn't entirely sustainable. It wasn't until they opened up to all travelers seeking cheap, authentic places to stay that they hit their stride.
(Source: The CEO Magazine)
What's on your list?
Make your future dreams a reality.
Website
Marketing
Social Media
Recruiting
Fractional COO
Design
Strategic Planning
Financial Benchmarking
A company rarely hits it out of the park on their first swing. There are too many variables to predict. But, you can pivot and change a fundamental aspect of your business... if you're bold enough.
