Entrepreneurs — Motivating Your Team is Like Pulling Taffy

20170313.pullingtaffy.jpgEntrepreneurs will totally get this analogy. Have you ever watched taffy being made? It’s a brawny ballet for the candy maker. Pushing and pulling the thickened ingredients into a sweet treat. It’s not pretty or easy, but the rewards are delicious. It’s the same process for businesses, pushing and pulling toward innovation and change.
The best business teams stretch, wrestle and pull each other forward, leaving your organizational comfort zones at the door. It’s better to struggle than to settle for easy. Lead by example. Mentor your team. Teach them to stretch and pull ideas from infancy to implementation. Allow them room to expand, discover and breathe. Encourage and reward risk taking. It’s all about the stretching.   

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