From the Curiosity Rover to singing astronaut Chris Hadfield to the recent SpaceX launch, NASA is never far from our newsfeeds. And with a whopping 58.2M followers on IG, 37M followers on Twitter, and 22.5M likes on Facebook, it’s a staple of our social media accounts as well. Let’s take a look at what makes NASA an enduring, inspiring presence that the world wants to get behind – and how you can use those same ideas to launch your business into the stratosphere.
Curiosity Makes Their World Go Round
Fans get behind brands that are unabashedly innovative and curious. Why? These brands awaken in us a sense of childlike wonder – the idea that anything is possible. NASA epitomizes that. There’s nothing bigger and grander than literally reaching for the stars and trying to figure out the mysteries of the universe. Not only does NASA head ground-breaking interplanetary science projects, but it’s committed to sharing the experience with the world at large. Its 500+ social channels feature striking photography, out-of-this-world photography, and even a Soundcloud bursting with interstellar sounds. Curiosity is contagious, especially when you carry others along with you. Combine it with the launchpad that is great marketing, and your company will blast off.
Tomorrow Is Always Relevant
It’s hard to top the moon landing as a career achievement. But NASA didn’t just peace out after its 1969 accomplishment: it stayed relevant with new ideas, research, and even bigger and grander missions. Today NASA has some 70 active missions and counting, each of them tapping into a pertinent area of the quest for human knowledge. Space flights, lunar and solar research, geo-satellites – all of these are critical not just to science research today, but to what our future might look like tomorrow. If you want to be like NASA, ensure that your brand adapts, evolves, and grows along with the world and its needs. Relevant brands resonate.
Explore That New Frontier
It’s a big universe out there, and we’ve only scratched the surface. If NASA has shown us anything, it’s to not be afraid to try new things. When the Voyager missions launched in 1977, the goal was to get as far as Jupiter and Saturn. Now those same probes are all the way in the outer reaches of the Solar System. If NASA hadn’t okayed the original missions, which bet heavily on a favorable alignment of Jupiter, Saturn, Uranus, and Neptune, the world’s knowledge would be all the poorer for it. These tiny, old-school probes showed us Jupiter’s complex cloud forms, discovered magnetic fields around Uranus, and revealed dozens of moons we had no idea existed. Exploring new frontiers can be costly, difficult, and time-consuming, but the pay-off can be incredible.
Let The Science Guide You
NASA does plenty of cool stuff, but it’s all about science and data first. After all, with new ventures and ideas comes risk (and spent resources). That’s why every NASA project is underpinned by research and input from the world’s foremost scientists, engineers, and thinkers – and why plenty of missions are aborted at the last minute. If the data isn’t there or the math doesn’t look right, NASA doesn’t go ahead. It’s better not to do something than to do it badly, or based on bad or rushed decision making. The lesson here for marketers? Don’t just make snap gut decisions. Weigh the data and act accordingly.
By taking a leaf out of NASA’s high-tech guidebook, we can all fly as high and dream as big in our own fields. Just channel the spirit of the world’s top space agency through your marketing efforts, and your brand will be ready to blast off.