THE 2021

GOLDEN COAL AWARDS

As we look back on the year, here are our top picks of the good, the bad, and the ugly. And these are just a drop in the bucket...

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Worst Going to Space Outfit

Jeff Bezos

Look– If you had one shot or one opportunity... to launch yourself into space... would you capture it? Or would you wear western accessories? Enter: Jeff Bezos, Space Cowboy.

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Worst Met Gala View

Kim Kardashian

Kim Kardashian took the mask mandate to a new level by dressing in a full-body black mask. Who wore it better? Kim or the Dementors?

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Worst Traffic Jam

The Suez Canal

The Waze map was a sea of red during the infamous Suez Canal jam. They just announced they are adding an icon alert for 'ran aground.' A lot of people were late for dinner that night.

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Dad of the Year

Mr. Spears

Britney Spear's father made dads around the world look good as his parental controls were made public. 2021 was the year of #FreeBritney.

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Rebrand of the Year

Meta

When is the best time to rename and rebrand? In the midst of a public relations crisis? This rebrand was giving the vibe of: Maybe if I put on a hat no one will recognize me.

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Curtain Call

Here are some tips to avoid ending up on this list...

What makes a brand?

How does the world view you?

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