Worst Going to Space Outfit
Jeff Bezos
Look– If you had one shot or one opportunity... to launch yourself into space... would you capture it? Or would you wear western accessories? Enter: Jeff Bezos, Space Cowboy.
Worst Met Gala View
Kim Kardashian
Kim Kardashian took the mask mandate to a new level by dressing in a full-body black mask. Who wore it better? Kim or the Dementors?
Worst Traffic Jam
The Suez Canal
The Waze map was a sea of red during the infamous Suez Canal jam. They just announced they are adding an icon alert for 'ran aground.' A lot of people were late for dinner that night.
Dad of the Year
Mr. Spears
Britney Spear's father made dads around the world look good as his parental controls were made public. 2021 was the year of #FreeBritney.
Rebrand of the Year
Meta
When is the best time to rename and rebrand? In the midst of a public relations crisis? This rebrand was giving the vibe of: Maybe if I put on a hat no one will recognize me.
What makes a brand?
How does the world view you?
Brand Positioning
Tagline
Brand Story
Visual Identity
Website Design
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