THE 2020

GOLDEN COAL AWARDS

A year to remember - 2020 has given us many things to add to our list of grievances, but here are some of the top moments that deserve an award.

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Most Popular Baby Name of 2020

X Æ A-12

For the first time in history, the most popular baby name of the year also doubles as a secure password. Elon Musk has outsmarted parents yet again with the naming of his son.

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Travel + Leisure's Destination of the Year

Four Seasons Total Landscaping

Step aside Florence and Maui- for unparalleled luxury, check out this historic location off I-95.

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Biggest Box Office Hit

Cats

The fact that Cats could be the only movie some of us see in theaters this year is a cinematic crime.

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Rising Star of the Year

Carole Baskin

Yes, a big cat enthusiast is considered a star this year. From a leading role in a Netflix series to a contestant on Dancing with the Stars, you haven't seen the last of Carole.

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Rebrand of the Year

The Washington Football Team

The Washington Redskins underwent a renaming and rebranding this year. Some presume the new name was due and they were fresh out of new ideas. Either way, now there is a football team in the NFL that is named "The Football Team." Is this some type of reverse psychology?

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Curtain Call

Now that the curtain is closing on the year - what will you remember most? What awards would you give your business? Think bigger in 2021.

What makes a brand?

How does the world view you?

Brand Positioning
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Visual Identity
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