Maintaining relationships is truly an art form – With clients, businesses, or employees, first impressions mean everything. Just like building and maintaining relationships with customers or employees, there is an equally important and particular art to building and maintaining a positive relationship with potential employees, and it takes all-hands-on-deck.
The New Power Couple:
HR + Marketing Read More »
It’s the rise of machines! Like something out of the Terminator movies! Okay, perhaps it’s not quite that dire, but there’s no question that culture and business are moving in an ever-forward direction, technologically speaking. That means more gains in things like artificial intelligence, and more specifically, conversational AI. Say what?
Communication of the Future: Why Your Brand Needs Conversational AI Read More »
In the world of competitive business today, if you don’t have a fractional CMO, you could be shooting yourself in the foot. Marketing a business and doing it effectively is key to success and growth, and that’s even more important in 2022 when the landscape is changing so rapidly. Everything and everyone is online, clamoring
5 High-Level Reasons to Hire a Fractional CMO in 2022 Read More »
Opposites coming together is a favorite trope of romance. But it’s a theme that works just as well in business. Contrasting voices, ideas, and approaches create balance and equilibrium. Your creative team needs management to reel them in. Management needs a creative team to help them ideate new ways forward. It’s a dynamic that holds true across
Opposites Attract: Building a Kick-Ass Business Team to Achieve More Read More »
All marketing efforts should be made with purpose. Typically this purpose is called lead generation, or the culmination of marketing assets designed to attract potential customers to your brand and convert them into the sales cycle. Lead generation should be a tailored strategy specific to your customer to build brand awareness and conversions. A lead
7 Tips for Creating High Conversion CTAs Read More »
Over the last two years, one of the most prominent labor market transformations has been a shift from an employer’s market to an employee market. Businesses are constantly being challenged by recruitment, with everyone-and-their-mother looking to fill one, two, if not multiple, roles within any given industry. The workforce is desperate, and the age-old sentiment
Slow to Hire, Quick to Fire is DEAD Read More »
With the constant evolution of our worldly communication, education, and connection, it’s no surprise that we have found ourselves completely captivated by digital life (in the absence of human interaction). Over the past four years, we have watched video marketing and video content skyrocket, luring audiences in across every single social and sales platform. In
Five Ways to Master the Art of Video Content Read More »
No one remembers the guy who came in second. But leading instead of following takes a certain kind of mindset. You need to have a pioneering mentality, a way of visualizing paths that don’t exist yet, and the ability to get people on your side. If your resolution for 2022 is to blaze a fiery
Forging New Paths: How to be a Trailblazer Read More »
Nice guys finish last, or so the adage goes. The business world loves to lionize tough bosses and take-no-nonsense leaders. But nice doesn’t have to mean pushover – or lack of results. In fact, fair, reasonable leaders who are proactive, work hard, and treat their teams well are the ones who tend to get results. Here’s
Nice Guys Finish First When They Get Sh*t Done Read More »
