Remember the good old days? You’re not alone. Humans connect to each other and make sense of the world by treading the familiar ground of the past. The past grounds us offers shared experiences and lacks the uncertainty of the present day. Everything in the past has already happened, so it’s fixed and concrete. No wonder …
Travel Back in Time: Succeed with Nostalgia Marketing Read More »
There is no doubt that Covid changed the work landscape significantly. While travel and commuting were once booming, these days, the thing booming the most are Zoom calls and Google Hangouts. Granted, this newly remote lifestyle is an introvert’s dream, but alas, no dream can last forever. Though it is nice to spend the day …
Back to the Commute: Tips for Traveling in a Suddenly Remote Economy Read More »
In 2022 building a business is more than what it used to be; now, it’s more about building a brand. And building a brand means building trust, community, and most importantly, authenticity. Recent studies by Nielson show that 59% of consumers prefer to buy new products from brands familiar to them and that loyalty comes …
5 Dynamite Tips on How to Build Brand Authenticity in 2022 (Part 2) Read More »
Gone are the days when consumers were impressed just by the quality and availability of a product or service … Welcome to the age of endless (and we mean endless) options, access, and excess at every turn. Consumers are inundated and overwhelmed with decisions, day-in-and-day-out, ultimately changing how those decisions are made and where the …
What is Brand Authenticity and Why it Matters in Winning New Customers in 2022 Read More »
Green book covers don’t sell. There’s no such thing as bad publicity. We’ve heard it all. But look: sometimes marketing folk wisdom is pure gold. And sometimes, it’s folly. Here are a few marketing myths and follies that just keep popping up like heads on a hydra – and what you should be doing instead.
As with any good relationship, building great client relationships requires intentionality. Good relationships never merely ‘just happen.’ However, good relationships with your clients may well be the bedrock of a truly successful business, not to mention your sanity.
Problem-solving is arguably one of the most universal job skills that someone can cultivate. It’s a skill––or set of skills, really––that can translate across virtually any industry or job role. Unfortunately, while ‘problem solver’ does tend to sound good on a resume, the truth is that not everyone is actually good at solving problems. That …
Problem Solving Skills: A Key Element in the Hiring Process Read More »
Content creation in 2022 is big – and we’re all familiar with just how big based on the explosion we’ve seen in the past few years: from influencers, brands, platforms, reels, viral videos, and ads. Ultimately, content creation isn’t just big; it’s overwhelming, particularly when there isn’t any context.
20% of small businesses fail in their first year, with the number reaching about 50% by year five, according to the Bureau of Labor Statistics. And the last couple of years has made those numbers even starker. But good news: if you can hang in there past that point, the numbers start to work in …
Make Your Own Luck: Beating the Odds in Business Read More »
