Jessica Statler

traveling

Back to the Commute: Tips for Traveling in a Suddenly Remote Economy

There is no doubt that Covid changed the work landscape significantly. While travel and commuting were once booming, these days, the thing booming the most are Zoom calls and Google Hangouts. Granted, this newly remote lifestyle is an introvert’s dream, but alas, no dream can last forever. Though it is nice to spend the day …

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brand authenticity

5 Dynamite Tips on How to Build Brand Authenticity in 2022 (Part 2)

In 2022 building a business is more than what it used to be; now, it’s more about building a brand. And building a brand means building trust, community, and most importantly, authenticity. Recent studies by Nielson show that 59% of consumers prefer to buy new products from brands familiar to them and that loyalty comes …

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brand authenticity

What is Brand Authenticity and Why it Matters in Winning New Customers in 2022

Gone are the days when consumers were impressed just by the quality and availability of a product or service … Welcome to the age of endless (and we mean endless) options, access, and excess at every turn. Consumers are inundated and overwhelmed with decisions, day-in-and-day-out, ultimately changing how those decisions are made and where the …

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marketing

Fool’s Gold: 7 Marketing Myths and Follies

Green book covers don’t sell. There’s no such thing as bad publicity. We’ve heard it all. But look: sometimes marketing folk wisdom is pure gold. And sometimes, it’s folly. Here are a few marketing myths and follies that just keep popping up like heads on a hydra – and what you should be doing instead.

problem solving skills

Problem Solving Skills: A Key Element in the Hiring Process

Problem-solving is arguably one of the most universal job skills that someone can cultivate. It’s a skill––or set of skills, really––that can translate across virtually any industry or job role. Unfortunately, while ‘problem solver’ does tend to sound good on a resume, the truth is that not everyone is actually good at solving problems. That …

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