alexmansfield

Taking Control of Your Brand Voice and ‘Going Live’ On Facebook — 5 Key Takeaways

I had the incredible opportunity to network, learn and strategize for a few days in Orlando with some of the brightest in the digital marketing world. It was my first time attending Social Boom!, a conference dedicated to bringing some of the world’s top social media and digital marketers in one room to learn, strategize

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How to Measure What Matters: Stop, Drop & Roll Out Your Social Media KPIs

Ever feel like your social media just isn’t sticking? Or even worse, your social media isn’t generating the results and dollar bills you think it should? Do you know what you want your social media to be doing for you? We’re talking ROI here, which newsflash: is more than just follower count, reach, and overall

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Entrepreneurs — Motivating Your Team is Like Pulling Taffy

Entrepreneurs will totally get this analogy. Have you ever watched taffy being made? It’s a brawny ballet for the candy maker. Pushing and pulling the thickened ingredients into a sweet treat. It’s not pretty or easy, but the rewards are delicious. It’s the same process for businesses, pushing and pulling toward innovation and change.The best business teams

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